Friday, March 28, 2014

Association of Schools and Colleges of Optometry (ASCO) Releases New Career Video

The Association of Schools and Colleges of Optometry’s (ASCO) Be a Doctor of Optometry: Put Your Future in Focus video is available from the ASCO website and newly launched YouTube channel.

The video promotes the Doctor of Optometry degree and the optometric profession. It shows students, professors and Doctors of Optometry talking about what students learn and what they can expect from the profession once they graduate, as well as demonstrates the caring aspects of the profession and the more high tech aspects of optometry.

“The video reinforces what many optometrists already know,” says Dr. Jennifer Smythe, ASCO President and Dean of the Pacific University College of Optometry. “Doctors of optometry have unlimited career opportunities, great success at achieving work/life balance and are primary health care providers that make a real difference. We also have the privilege of having a positive impact on the ability of an individual to succeed and be happy in live by improving vision and eye health.”

The video is the latest marketing tool developed for the ASCO-American Optometric Association Joint Project on Further Developing a Robust, Diverse, and High Qualified National Applicant Pool. The video complements the True Stories booklet and the ASCO website, hoping to increase the number, quality and diversity of applicants to the 21 schools and colleges of optometry.